Facebook x Instagram Finally Official
Facebook’s purchase of Instagram finally closed today, and here’s what we think happens next.Instagram‘s founders will work at Facebook for a while but some of their team may soon leave for another startup adventure. Meanwhile on the product integration front, Instagram could gainFacebook login and the ability to tag Facebook friends in photos, and Facebook could offer a bulk import option to create an album of all your Instagram photos. Eventually Facebook may even start to monetize it with some sort of Sponsored Photos in the Instagram feed.
It’s unclear whether the stock portion of the acquisition price was paid out all up front, or whether Instagram team members will vest over time. Given that the deal with negotiated so quickly, Instagram founder and CEO Kevin Systrom likely aimed to get as much for him and his team as soon as the deal closed.
Here’s a few things you can see change due to the merge:
Right now the only way to share Instagrams to Facebook is one at a time. The two companies might introduce a bulk sharing option where you could instantly add all or any selected Instagrams to an “Instagram Photos”. If you’ve already shared individual Instagrams, automatically creating the album, any missing shots could be quickly added.
In the other direction, Instagram may begin allowing you to select to filter an publish photos you’ve already uploaded to Facebook, rather than just from your camera roll. This would let you Instagram photos taken on traditional cameras, or that you posted to Facebook before joining Instagram (or before the photo app even existed).
Facebook Login for Instagram:
While Instagram will almost surely keep its proprietary login system, it may add Facebook as an additional sign in option. That could speed up onboarding for some, encourage hold-outs to sign upfor Facebook, and make sure more users are pre-authenticated to share Instagrams to Facebook.