Last week Joe Budden posted a ‘budding’ pic with Wale. Isn’t exactly a headline grabber, but what sticks out in the picture, as usually is, Wale’s sneakers. Later, Philly retailer VILLA stamped the Wale x VILLA x Saucony Grid 9000 ‘Penn Relays’ are slated for April 2016.
The Saucony collab marks Wale’s third sneaker under his belt in just about a year. With other artists such as Kanye, Big Sean, Pusha T and more releasing shoes under more mainstream brands such as Adidas, I think Wale’s approach to the sneaker game given his legendary collection, is very strategic.
He’s not settling to being tied down to one specific brand, or look. His first sneaker released last June, and personal favorite, the Asics Gel Lyte III ‘Bottle Rockets‘. In a statement from VILLA:
[friday_blockquote class=”st-1″ title=]The first release from the VILLA and Wale partnership tackles the legendary ASICS Gel Lyte III. Dubbed as “The Bottle Rocket”, the sneaker takes its inspiration from the celebration of July 4th in the city. In NYC, Chicago, Philadelphia, Washington, DC, Detroit, Dallas, or any other city in the USA, people celebrate Independence Day with friends and family, grilling food, eating ice cream, playing games, and lighting fireworks. As a secondary story, “The Bottle Rocket” celebrates the American Dream.[/friday_blockquote]
By the Fall, Folarin doubled-up with VILLA to present the Timberland x VILLA x Wale ‘Gift Box‘. VILLA says:
[friday_blockquote class=”st-1″ title=]The sixth release from the VILLA and Timberland exclusive series continues a legacy of unique, inspired stories. Dubbed as the “Giftbox” 6-Inch boot, the latest colorway was designed with the holiday season and the unconditional exchange of gift giving in mind. Give a pair to someone special this holiday season![/friday_blockquote]
And with a spring release of the ‘Penn Relays’, Wale shows no slowing down in collabing and designing sneakers with go-to brands for affordable prices, through small businesses such as VILLA. We see you Folarin. Check out VILLA’s web store here.